Music Channel Research:

There are many different music channels available to watch and they all play different genres of music. A few examples of channels are:

• MTV
• The Box
• Magic
• Kiss
• 4Music
• Vh1
• Smash Hits.

The music channel MTV has a big brand extension as it has many other channels including:

MTV Shows, MTV Classic, MTV Hits, MTV Base, MTV Dance and MTV Rock.

Knowing all of these music channels well and watching them on a regular basis, it meant that it was easier for me to identify the genre of music that they play and associate one with our music video and song choice. I would most probably place it with MTV Rock as this is the type of music that is played, and 'Halfway Gone' is an American Rock song.