Initial Ideas:

As a group we sat down in order to put all our ideas and opinions forward about the music video we were creating. We had the lyrics to our song in front of us and noted down different ideas for each verse and the chorus. Our initial interpretation of the song was that it was based upon the theme of death and how the male had lost his girlfriend. Assuming this was what the song was about, we put together a plan of a potential music video.Initially, we believed that the man had lost his girlfriend and then when he met someone new it was hard for him to move on and kept seeing her. We got this idea from the title of the song 'Halfway Gone'.

After analysing the lyrics further we came up with another idea - our final idea.

Pitch:

In our lesson we have been given the task to pitch our ideas for our music video. We need to start taking into consideration locations, characters, mise-en-scene, camera shots/angles, transitions, and most importantly the storyline.

In order to create the storyline we have been analysing the lyrics to our chosen song and writing down any initial ideas that come to mind. We have been putting ideas together as a group so that we can get a story together that goes with our chosen song 'Halfway Gone'. Once we have our final idea, we will be creating an animated storyboard, that will consist of the key concepts of our video that will be hand drawn. Once we have the main images to our video, these will be scanned onto the computer and placed into Final Cut in order to make them into an animation with the song in the background.

Target Audience:

After deciding what song we wanted to create a music video out of, it was important that we looked at target audience as this would encourage our decisions on how to produce our video.
We looked at the website UK Tribes to give us some inspiration on the different types of audiencees there are.

We also went a diferent way to find out our target audience by researching the genre of our chosen song. The song is classes as American Alternative Rock, this genre emerged for unique music scenes and the video made for this genre are usually of a pessimistic tone.

Conventions:

There are many aspects of a music video. These are lyrics, camera shots, camera movements, mise-en-scene and editing.

Lyrics: The lyrics are one of the most important parts to a music video as they are used to produce the video and mostly everything visual is linked to the lyrics. The lyrics also establish the mood and genre of the song. There are many different genres such as R&B, Hip Hop, and Rock.

Camera Shots: Music videos use camera shots to show emotio

ns and reflect the words of the songs with the movement of the artist. Many videos include long shots, close ups, and mid-shots.

Camera Movement: The different camera movements involve tilts, pans and tracking. These are used to follow the artists and anyone else that stars within the music video.

Mise-en-scene: This refers to the arrangement of performers, sets and props on stage or in a scene for a production of a music video or any other media text. It includes the positioning and movement of the actors on the set. The costumes that the people within the music video wear signify and make distinctions between the characters with the colours that they are wearing.

Editing: The most important parts to editing consists of adjusting the shots, lighting and the sound. The intensity and quality of lighting have an effect on the way that shots are perceived within videos, especially in music videos depending on the genre of the song. The lighting can emphasise the time of day or the mood.