Conventions:

There are many aspects of a music video. These are lyrics, camera shots, camera movements, mise-en-scene and editing.

Lyrics: The lyrics are one of the most important parts to a music video as they are used to produce the video and mostly everything visual is linked to the lyrics. The lyrics also establish the mood and genre of the song. There are many different genres such as R&B, Hip Hop, and Rock.

Camera Shots: Music videos use camera shots to show emotio

ns and reflect the words of the songs with the movement of the artist. Many videos include long shots, close ups, and mid-shots.

Camera Movement: The different camera movements involve tilts, pans and tracking. These are used to follow the artists and anyone else that stars within the music video.

Mise-en-scene: This refers to the arrangement of performers, sets and props on stage or in a scene for a production of a music video or any other media text. It includes the positioning and movement of the actors on the set. The costumes that the people within the music video wear signify and make distinctions between the characters with the colours that they are wearing.

Editing: The most important parts to editing consists of adjusting the shots, lighting and the sound. The intensity and quality of lighting have an effect on the way that shots are perceived within videos, especially in music videos depending on the genre of the song. The lighting can emphasise the time of day or the mood.