After deciding what song we wanted to create a music video out of, it was important that we looked at target audience as this would encourage our decisions on how to produce our video.
We looked at the website UK Tribes to give us some inspiration on the different types of audiencees there are.
We also went a diferent way to find out our target audience by researching the genre of our chosen song. The song is classes as American Alternative Rock, this genre emerged for unique music scenes and the video made for this genre are usually of a pessimistic tone.
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