As part of our ancillary task we have chosen to create a magazine advertisement for the digipak. This will be promoting and showing the release of the song we have made a music video for. I have been researching different music advertisements that are around, however I struggled to find many examples that were relevant and could influence our advertisement.
Both adverts have just one main image in the centre of the page which clearly shows the artist. Also, the artist name and title of the song being released is shown through bright colours and bold writing so that it is clear to the reader as soon as it is looked at. From this research, it has encouraged us to want to find a font that is different to normal writing, which stands out well and attracts its audience. The bottom advertisement for Ellie Goulding's 'Lights', has star ratings from the press. I think this is a nice addition to the advert as it praises the song and provides reassurance to people to listen to the song.
As well as looking at the two posters with the artists on the front, I was able to find the above advertisement for 'The Verve' which looks simple yet very detailed. I will be taking into consideration the different aspects of the different posters, and incorporating these into the designing of our magazine advertisement.
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